Pre Conference workshop by Frog at Mobile Healthcare Industry Summit

London - Thistle Marble Arch.

I had the privilege of attending the pre-conference workshop today at the Mobile Healthcare Industry Summit Thomas Sutton (General Manager) and Fabio Sergio

(Creative Director) led a group of very excited and interested participants into answering the question,

"How do you create a viable mHealth strategy." Since this field is still developing it was a great practice

to try and define this field Mobile, Machine, Medicine. ubiquitous are just some terms that were used

to start to identify the field. We concluded that mHealth is not an entity unto itself, but part of e-health and healthcare. I see it as two specific domaians within healthcare and ehealth that overlap- consumer (patient) and clinical. Currently the growth of the market is focused on the consumer side but the clinical applications need to be developed. Wheather it is with apps, clinical studies, M2M sensors, or BAN we are at an excited threshold in the evolution of technology and medicine as the two converge and transform behaviors and social concepts. One example of this paradigm shift is the doctor-patient relationship.

Patients would simply visit their doctor and were told want to do for their health. I call it the parent-child

model. With the advent of the internet and access to information the patients were armed with questions

. nothing wrong with questions. You should be aware and concerned about your body. This is where we

are now the parent-teenager stage. As technology becomes smaller and data streams increase there

is a necessity to shift this interaction. The patient has grown up and we as doctors should encourage

the independnce of our grown up children They are adults now and should be treated with that respect

and should be empowered to take control of their health. This can ease the burden of care for doctors and

improve the overall wellness and health of our society. I am very glad to be a part of this change.